Acceptable Use Policy

Last updated: July 2026 (v23.0)

This policy sets the rules for using Swiip and forms part of the Terms of Service. It applies to everything you create, upload, publish or do with the Service, everywhere you publish it.

3.1 Prohibited content

You must not create, upload, publish or share content that:

  • is unlawful in the territory where you publish it, or promotes or facilitates illegal acts, goods or services;
  • sexualises, exploits, endangers or harms children in any way, including child sexual abuse material — reported to authorities without exception;
  • is an intimate image shared without consent, or otherwise seriously invades a person's privacy;
  • harasses, bullies, threatens or defames any person, or discloses personal data to enable harassment (doxxing);
  • incites or glorifies violence or terrorism, or promotes hatred or discrimination against people based on protected characteristics;
  • promotes self-harm, suicide or eating disorders;
  • is fraudulent, deceptive or misleading, including scams, phishing, impersonation of any person or brand, and deceptive claims presented as fact;
  • infringes intellectual property, publicity or other rights of others, including unlicensed use of images, music, fonts or brands;
  • is sexually explicit or pornographic;
  • contains malware or other harmful code, or links designed to deliver them.

3.2 Prohibited conduct

You must not: attempt unauthorised access to the Service or other accounts; disrupt or overload the Service or infrastructure; circumvent security, rate limits or access controls; send spam or unsolicited communications, or use collected Audience data to do so; use the Service in breach of marketing, privacy or anti-spam laws applying to you (including PECR, GDPR, CAN-SPAM and the Australian Spam Act); reverse engineer the Service except as permitted by law; or resell or sub-licence the Service without written agreement.

You also must not, and must not permit anyone to:

  • access, crawl, scrape, index or harvest the Service or any content using bots, crawlers, spiders or automated scripts, except our documented API within its limits;
  • probe, scan, penetration-test, load-test or stress-test the Service, or attempt to bypass, breach or circumvent any authentication, rate limit or security measure, without our prior written consent;
  • attempt to discover, exploit or disclose any vulnerability other than through our responsible-disclosure route;
  • send automated, high-volume or malformed requests intended to degrade, overload or deny service to others;
  • decompile, disassemble, reverse-engineer or otherwise attempt to derive the source code, trade secrets or underlying models of the Service;
  • use the Service, or copy its features, look and feel, to build, train or benchmark a competing product or service;
  • circumvent, disable or interfere with usage limits, quotas, metering, rate limits or billing.

3.3 Your responsibilities to your Audience

Where your Swiips collect personal data from your Audience, you are the controller of that data: you must have a lawful basis, give appropriate privacy information, honour data-subject rights, and comply with laws applying to your Audience (including, where relevant, COPPA for under-13 audiences in the US and the Australian Privacy Act). Our processing for you is governed by the DPA.

3.4 Reporting and enforcement

Report breaches via the Copyright and Content Complaints channel (Section 10) or [email protected]. Enforcement is proportionate: depending on severity we may warn, require content changes, remove or disable content, restrict features, suspend or terminate accounts, and in serious cases report to authorities. Where lawful and appropriate we tell you what we did and why, and you may contest a decision by replying to the notice; child-safety and security threats are actioned immediately without prior notice.

3.5 Our protective measures

To protect the service and our users, we may apply rate limiting, throttling, bot detection and other technical measures, and may block, suspend or terminate traffic, requests or accounts that we reasonably believe threaten the security, integrity or availability of the service. Unauthorised access to or interference with the service may be a criminal offence under the Computer Misuse Act 1990 and equivalent laws elsewhere, and we may report suspected unlawful activity to the relevant authorities.